META
As a Social Media Coordinator at Wasserman, I work exclusively on the Meta account. Working with Meta’s community management team, I carry out community management for @instagram, @raybanmeta, @instagramforbusiness, and @metaforbusiness. (In other words, if you ever see these accounts commenting, it’s probably just me). Through this role, I shift through various tones of voice, outreach strategies, and levels of client communication to ensure our brands are at the forefront of the most relevant conversations.
As an account holder on the @instagram account, I am responsible for moderating comments across all socials to an audience of a combined 801.3 million followers. Additionally, I engage with content that posits the Instagram brand as culturally-relevant, youth-facing, and, (in my opinion at least) funny. I work closely with other team members as well as clients to monitor emerging trends, strengthen tone of voice, and further strengthen the already iconic social brand.
My community management strategy for @raybanmeta is reliant on user-generated content. Daily, I source and interact with content made using Ray Ban Meta glasses in order to foster brand affinity and encourage continued use. RBM’s brand is cool and fashionable, while still remaining uplifting and confident. Many of my comments, including those during the launch of the Meta Ray Ban Display glasses, have resulted in content.
@RAYBANMETA
@INSTAGRAMFORBUSINESS & @METAFORBUSINESS
As a member of the @instagramforbusiness and @metaforbusiness teams, I moderate comments, as well as comment on various content surrounding small businesses, content creation, careers, and navigating work/life balance. While both brands discuss the same topics, they take on different tones of voice. Carrying out community management on these accounts has furthered my skills in copywriting, branding, and understanding the unique persona of every brand.
